STR Marketing Strategy

EVERYTHING YOU NEED TO LAUNCH, REFRESH, OR ELEVATE YOUR LISTING

Listing Revamp Package

A STRATEGIC REFRESH TO BOOST BOOKINGS, UPDATE VISUALS, AND MAKE YOUR AIRBNB OR VRBO LISTING WORK HARDER FOR YOU.

If your listing feels stale, your space has evolved, or you simply want to stand out in a crowded market, this package is built to breathe new life into your property. With data-driven insights and creative marketing strategies designed to increase visibility and improve conversion rates.

Includes:

  • Fresh, updated listing photography (interior, exterior, and detail shots with drone)

  • Listing copy overhaul with search engine optimization (SEO) to improve search engine visibility

  • Tailored digital marketing strategy tips to strengthen your social media presence and drive off-platform traffic

  • Photo order restructuring for stronger performance and scroll-stopping appeal

  • Amenity & headline audit informed by market research, customer trends, and key performance indicators (KPIs)

Optional Add-Ons:

  • Content creation for social and online marketing campaigns

  • Influencer outreach + collaboration management

INVESTMENT STARTS AT $2500

scandinavian design bedroom with a messy bed and beautiful lighting
airbnb listing
jungle log-cabin aframe with a banana tree out front

JUST PHOTOS

SOMETIMES A LITTLE PHOTO REFRESH IS ALL YOU NEED

Perfect for established hosts who simply want updated photography to strengthen their listings and improve online visibility. High-quality imagery is one of the most powerful tools in any marketing strategy, helping boost engagement, improve conversion rates, and make your property stand out in search results.

Includes:

  • 30 Professional interior and exterior listing photography optimized for digital use (includes drone)

Optional Add-Ons:

  • Twilight photos for added impact

  • Lifestyle photos to showcase guest experience

  • Short-form video/Reels for social media marketing campaigns

  • Sponsored social posts to increase reach and target new customers

INVESTMENT STARTING AT $1000

woman standing in an a-frame with an infinity pool out front and a green jungle behind
airbnb listing

Short Term Rental Launch Program

A thoughtfully crafted launch package built to make your property stand out from day one. As a digital marketing strategist and photographer, I combine visuals, search engine optimization, and social media marketing strategies to position your listing for maximum visibility and higher conversion rates. From market research to content creation, I’ll handle the digital marketing work so you can focus on hosting.

Includes:

  • Pre-launch strategy call to align on goals, guest type, and overall marketing strategy

  • Airbnb + VRBO listing creation with SEO-optimized titles & descriptions to improve search engine visibility

  • Photo order optimization to boost thumbnail performance and drive engagement

  • Amenity checklist highlighting key features based on market research and customer behavior insights

  • Full gallery of listing and lifestyle photography for use across websites, social, and digital marketing campaigns

  • 4 short-form videos (Reels/TikToks) for online marketing and organic social media campaigns

  • Custom 30-day social media management plan with posts, captions, hashtags, engagement, and influencer outreach

  • First month of ongoing digital marketing activities: content scheduling, engagement, influencer marketing, and monitoring key performance indicators (KPIs) to measure success

INVESTMENT STARTS AT $8000

elevated treehouse aframe at golden hour, glowing in the trees

Social Media Mangement

A THOUGHTFULLY DESIGNED MANAGEMENT PACKAGE BUILT TO ELEVATE YOUR AIRBNB OR VRBO’S SOCIAL MEDIA PRESENCE.

I’ll act as your dedicated digital marketing strategist, handling the planning, posting, and engagement so you can focus on creating an unforgettable guest experience.

Single Platform Management

INCLUDES

  • Management of 1 platform (Instagram; Facebook reposting optional)

  • 10 posts per month (including caption writing + hashtag research)

  • 1–2 story sequences per week (using new and repurposed content)

  • Monthly content calendar and basic analytics review

  • 1 monthly check-in call to review performance and tweak strategy

INVESTMENT: $2000/month (3-month minimum)

Multi Platform Management

Instagram + Facebook + Pinterest

INCLUDES

  • Management of 3 platforms (Instagram, Facebook, Pinterest)

  • 12–16 posts per month across platforms

  • 2+ story sequences per week (platform-appropriate formatting)

  • Monthly content calendar, hashtag + keyword strategy

  • Analytics review with strategic recommendations

  • 1 monthly call + email support for real-time adjustments

  • Additional platforms or more frequent posting available upon request.

INVESTMENT: $3500/MONTH (3-month minimum)

Optional Add-Ons:

  • Custom content creation for social media and online marketing

  • Influencer outreach + collaborations to expand audience reach